The Main eGift Card option lets you set a single gift card brand as the focal point of a Marketplace campaign, while still giving recipients the choice to select a different gift card if they prefer. This allows you to align campaign messaging with a specific brand without limiting recipient choice.
How the Main eGift Card Option Works
When you toggle on the Main eGift Card option, you select one gift card brand as the main offer for the campaign. This brand is presented first to recipients, and you can build campaign messaging around it, while recipients can still switch to an alternative gift card if they prefer.
You can also configure the campaign so that senders can choose a different main offer during the send flow. This allows senders to personalize the main offer for individual recipients.
You can focus campaign messaging around a specific brand or gift card type while still allowing recipients to choose a different gift card. This helps maintain redemption rates, since recipients are not limited to a single option.
You can use the same messaging across all target countries, even if the selected brand is not available everywhere. If a recipient's country does not offer the main brand, they can still redeem an alternative gift card.
Pricing in the Send Flow
The Main eGift Card option changes how pricing works in the send flow. Because different gift card brands support different price points, it can be difficult to select an amount that is guaranteed to be available for the recipient.
When a main offer is set, you can only enter an amount that is available for that brand, within both the brand's price limits and the campaign settings. This ensures the amount sent can be redeemed for the main offer.
Gift card brands price in one of two ways:
- Denomination-based — the brand offers a fixed set of amounts.
- Open value-based — the brand allows a custom amount within a minimum and maximum range.
Denomination based:
Open Value based:
The minimum and maximum amount available takes into account both the main offer brand's own range and the campaign settings.
Currency Conversion
If the main offer brand is priced in a currency you are not familiar with, the send flow displays a live currency conversion. This shows the amount the recipient will receive in the brand's currency, alongside the converted cost in your own currency.
This applies to both denomination-based and open value-based brands, and allows you to set an amount in the brand's currency while seeing the equivalent cost in your preferred currency on the same screen.
Related Resources
Frequently Asked Questions
Can recipients still choose a different gift card if a main offer is set?
Yes. Setting a main offer focuses the campaign messaging on one brand, but recipients can still switch to an alternative gift card.
Can the main offer differ by recipient?
Yes, if the campaign is configured to allow it. Senders can choose a different main offer for individual recipients during the send flow.
What happens if the main offer brand is not available in a recipient's country?
The recipient can still redeem an alternative gift card that is available in their country.
How is the sendable amount determined when a main offer is set?
The amount must fall within both the main offer brand's price range and the campaign settings. For denomination-based brands, this means selecting from the brand's fixed amounts. For open value-based brands, this means entering an amount within the applicable minimum and maximum.
How are alternative gift card offers selected?
Alternative offers are selected based on the recipient's send country, availability at the selected price, and popularity, in that order. Up to three alternative offers are shown.
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