1. Set Up Your Marketo Program

In Marketo:

1. Create a Smart Campaign that will call your Reachdesk campaign

2. Define the trigger criteria for when someone should enter the campaign

You can use different trigger logic depending on how 6sense data enters Marketo. If you use 6sense Orchestration to add people into programs, use that as your trigger. Otherwise, you can use Data Value Changes with filters such as:

• 6sense score is greater than [X]

• 6sense profile fit is Strong

• The person is a member of a Named Account you are targeting

Note: The field names above (e.g., 6sense Profile Fit) are examples. Ensure you use the exact API names mapped in your specific 6sense-to-Marketo sync.

2. Configure the Marketo Flow

In the Flow section of your Marketo Smart Campaign, add the steps required to call the Reachdesk campaign. At this stage, the Reachdesk Campaign UUID field will be empty. You will generate this unique value in Reachdesk in the next step.

3. Generate the Reachdesk Campaign UUID

In Reachdesk:

1. Create your Automated Campaign and complete the initial setup

2. Select the Marketo connector

3. Choose the Marketo program you want to sync with

4. Once the connector is selected, Reachdesk will generate the Reachdesk Campaign UUID

5. Copy this UUID and paste it into the relevant field in your Marketo flow

Once the UUID is added to the Marketo flow, your triggered gifting setup is ready. This UUID is unique to this specific campaign and will not change.

Pro Tip: Reachdesk syncs Marketo programs once every hour (at 20 minutes past the hour). If your new program doesn’t appear immediately, please wait for the next sync cycle.