The integration between Marketo and 6sense gives you even more options to utilise Reachdesk in your ABM and nurturing efforts.
This is also true for other intent data platforms that flow into marketo like Terminus, G2 and many more.
Setting up a triggered send based on 6sense insights
These will be set up in exactly the same way as usual, just pulling from those 6sense data points. First, set up your Marketo program if you haven't done so already:
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Create your smart campaign which will call your Reachdesk campaign (to be sent).
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Define the trigger criteria that would see someone land in this campaign. If you are using Orchestration in 6sense to add people into programs, it would make sense to use this as your trigger. Otherwise, this example is using Data Value Changes = 6sense score is greater than X and 6sense profile fit is Strong, and they're a member of a Named Account (account you're targeting).
Then in your flow, we'll need the following:
You'll notice the Reachdesk Campaign UUID is empty. So let's head into Reachdesk to sort that out.
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Create your triggered campaign, filling out all of the campaign specifics.
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In the campaign sync, pick your Marketo connector and the program you'd like to sync (as above). Note: if it doesn't appear, we sync every 20 minutes past the hour, so you may need to wait a little bit.
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Under Campaign Trigger, let's pick the Marketo connector again. This will generate your Reachdesk Campaign UUID. Paste that back into the flow of your Marketo program and then you're good to go.
If you're sending e-gift cards and would like them to be sent straight out of your Marketo emails, you'll need to follow a slightly different set up which is defined here.
Let us know if you have any questions!
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