Using this feature will enable you to:
1. Send emails from your own domain.
2. Insert e-gifting into your wider campaign plans and ABM plays a little more seamlessly (everything stays within Marketo).
3. Utilise your existing email designs and templates from within Marketo.
4. Utilise Marketo's email reporting/analysis.
To discover how to send e-gift cards out of Marketo, follow our steps here.