If you want to send the same gift to multiple recipients from your Eloqua Emails, we've got you! Our dynamic link feature allows you to do just that.

How it works

Step 1: Enable link generation in your campaign settings

1. Open the relevant Reachdesk automated campaign.

2. Go to your Send settings.

3. Select the Sender user. (Note: The Sender user you choose is the account whose budget will be used. Ensure they have sufficient funds for your expected volume.)

4. Click on Generate link to include in CRM or marketing automation emails.

Step 2: Save and copy the correct link

After you save, a pop-up modal provides your link(s):

• Top link: Use this when placing the link inside Eloqua.

• Bottom link: Use this when sharing the link anywhere else.

If you use the bottom link, the recipient must still exist in Eloqua to redeem the gift successfully.

Redemption flow and requirements

What recipients experience (2FA)

To ensure the gift reaches the intended recipient, Reachdesk uses a secure "double-loop" flow:

1. Initial Click: The recipient clicks the dynamic link.

2. Verification: They land on a page asking for their email address.

3. CRM Check: Reachdesk checks if that email exists in your connected Eloqua instance.

4. Security Email: If a match is found, Reachdesk sends a second email to that address with a unique, secure claim link.

5. Claim: The recipient opens that second email to access the gift claim or address confirmation page.

Recipient data requirements

For a recipient to redeem successfully, the following fields must be populated in Eloqua:

• Physical gifts: First name, Last name, Email, and Country.

• eGifts: First name, Last name, and Email.

Eloqua record requirement

The recipient must already exist in Eloqua. If they do not, they will see the following error message:

Usage limits

Links can be used only once per recipient, per campaign. If a recipient tries to claim a gift from the same campaign a second time, they will be blocked.

Gift Status Updates

Reachdesk does not currently support recording activity directly in Eloqua. You can track gift activity through Salesforce Campaign Sync if your campaign is synced to a Salesforce campaign.

Salesforce Campaign Sync Statuses

Because the initial email is sent by Eloqua (not Reachdesk), we cannot track "Sent" or "Opened" statuses. Tracking begins only when a recipient interacts with the link.

For all gifts:

• Clicked: The recipient clicked the link in the Eloqua email and entered their email for verification.

From the point of interaction onward, mapped statuses flow to Salesforce:

• eGifts: Claimed.

• Physical Gifts: Processed, Shipped, Delivered, Cancelled, or Returned.

Budget and spending guidelines

Where budget is deducted from

Budget is taken from the Sender user selected in the campaign settings.

What happens if budget runs out

If the Sender's budget is exhausted:

1. The send moves to Pending status in Reachdesk.

2. An Admin must top up the budget.

3. The Admin must then manually Approve the pending send.

4. The recipient will see the following message if they attempt to redeem before the budget is cleared:

   

When budget is deducted

• eGifts: When the recipient clicks the gift link, the amount is moved to Unclaimed balance. It is fully deducted from the wallet once they select their brand.

• Physical gifts: Budget is deducted only when the recipient clicks the link in the second (2FA) email to confirm their address.

If an eGift is not redeemed or a physical gift address is not confirmed, the funds remain in/return to the user's wallet.

Benefits of using a multi-use gift link

• One link works for multiple recipients (no need to generate links one-by-one).

• You can send the link from anywhere (Salesforce emails, LinkedIn, Slack, external email, etc.) as long as the recipient exists in the sender’s connected integration.

• Reachdesk checks the recipient exists in the selected CRM/enablement/marketing automation tool before allowing redemption.

• Works for e-gifts and physical gifts (with Address confirmation).