Target Reachdesk Activities in Marketo

Overview

You can use Reachdesk activity events in Marketo to target contacts based on actions they have taken, such as claiming a gift card or receiving a package.

Marketo targeting uses the custom activity and fields created by your Marketo Admin during the initial integration setup.

Use Reachdesk Activity Events in a Smart List

Since the activity and field names are user-defined during setup, your exact filter names will vary. To target a Reachdesk activity in Marketo:

1. Open the relevant Smart List.

2. Add the custom activity filter created during your setup.

3. Set your primary campaign field to is not empty.

4. Add a constraint for your action field and set it to is.

5. Select the Reachdesk activity status you want to target.

Example logic: [Custom Activity Name] > [Campaign Name Field]: is not empty > [Action Field]: is > [selected activity]

Available Reachdesk Activity Targets

Gift Card Sends

Use these action values for standard automated gift card sends:

• Sent

• Opened

• Clicked

• Claimed

Note on Dynamic Links: If you are using a Dynamic Link campaign, Reachdesk does not track the "Sent" or "Opened" statuses. For these campaigns, status syncing only begins from "Clicked" onwards.

Marketplace and Warehouse Sends

Use these action values for physical marketplace and warehouse sends:

• Processed

• Shipped

• Delivered

• Cancelled

• Returned

• Donated

Note on Dynamic Links: For physical gifts sent via a Dynamic Link, status syncing begins from the "Processed" status onwards.

Frequently Asked Questions

Which Marketo event should I use to target Reachdesk activities? 

Use the custom activity event created by your Admin during the initial Marketo setup.

Can I target both gift card and physical send activities? 

Yes. You can target both types of Reachdesk activities by selecting the relevant action value in your custom activity Smart List filter.