You have the ability to target contact Reachdesk events, e.g. Target customers that have just claimed a gift card, been delivered a package etc.

This is done by using the custom event that was set up in the initial Marketo setup.

This is how you set it up:

In the Smart List target 'Receives a gift' > Send a gift: is not empty > action: is > {whatever you want to target}

Here's the full list of targets:

Gift Card Sends

• Sent

• Opened

• Clicked

• Claimed

Marketplace and Warehouse Sends

• Processed

• Shipped

• Delivered

• Cancelled

• Returned