Recipient Experience Claiming Marketplace Gifts with Recipient’s Choice

Marketplace campaigns with Recipient's Choice enabled use a gift claiming flow designed to help recipients claim their gift quickly, understand the sender's message, and browse alternative options if needed.

Claiming a Gift

The claiming flow is designed to help recipients claim a gift efficiently.

• Address confirmation: For physical gifts, the address confirmation screen is the first page the recipient sees. This allows the recipient to provide delivery details before proceeding with the claim.
• Main offer: The gift intended by the sender is displayed prominently, so the recipient can accept it directly.
• Alternative options: If the recipient does not want the main offer, they can select See other options to view the full catalog of available gifts.

Sender Message and Personalization

The claiming flow displays the sender's message and personalization details throughout the recipient's experience.

• Message visibility: The gift message is visible directly from the initial gift email or link.
• Locked message layout: The gift message remains pinned on the page while the recipient browses the catalog.
• Personal signature: Senders can include a personal signature and an image with their message.

Browsing the Catalog

Recipients can browse the full catalog of available gifts using the following features:

• Infinite scrolling: Recipients can scroll through the full selection of available gifts without paginating between pages.
• Categorization: Gifts are separated into categories, such as physical gifts, digital gifts, and charity or donation options, to help recipients find what they are looking for.
• Bundle clarity: For campaigns offering grouped items or bundles, the contents of each bundle are clearly listed.

Example of alternative gift options:

Example of alternative charity donation options:

Notifications During the Claiming Process

The claiming flow displays notifications to keep the recipient informed if an issue occurs while claiming a gift.

Watch the video below: