The Reachdesk gift-claiming experience has been redesigned to provide a faster, more personal, and intuitive journey for recipients. Marketplace campaigns with "Recipient's Choice" enabled now feature several improvements designed to streamline gift redemption.
A Faster Path to Gift Redemption
The updated flow prioritizes speed and clarity, helping recipients claim gifts more efficiently.
- Immediate Address Confirmation: For physical gifts, the address confirmation screen is now the first page encountered, allowing recipients to provide delivery details upfront and accelerating the claim process.
- Clear Main Offer: The primary gift intended by the sender is now displayed prominently, making it easier for recipients to accept the original choice immediately.
- Alternative Options: If the initial offer is not preferred, recipients can easily select "See other options" to view the broader catalog.
Personalized Connections
The recipient journey now prioritizes the connection between sender and recipient by increasing message visibility and personalization.
- Message Visibility: The gift message is now visible directly from the initial gift email or link.
- Locked Message Layout: To keep the sender's sentiment top-of-mind, the gift message stays "locked" or pinned on the page throughout the browsing experience.
- Personal Signatures: Senders can include their personal signature and an image, ensuring the gift feels like a personal gesture.
Improved Catalog Browsing
The browsing experience is now more robust and user-friendly.
- Infinite Scrolling: Recipients can browse the full selection of available gifts with seamless infinite scrolling instead of pagination.
- Better Categorization: A clearer distinction between physical/digital gifts and charity/donation options helps recipients find exactly what they are looking for.
- Bundle Grouped Items Clarity: For campaigns offering grouped items or bundles, the options and contents are now clearly defined.
Example of alternative gift options:
Example of alternative charity donation options:
Communication and Error Handling
The updated interface ensures transparency during the claiming journey with clear messaging for various scenarios:
| Scenario | Notification Behavior |
|---|---|
| Out of Stock | Clear notification if a specific item is currently unavailable. |
| Regional Restrictions | Detailed messaging if a gift is not available for the selected country. |
| Alternative Offers | Guidance provided if a main offer is unavailable but alternatives exist. |
Watch the video below:
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