Overview

All Brands is the quickest and most flexible way to create gift card campaigns in Reachdesk.

Instead of manually selecting individual gift card brands, Campaign Managers and Admins define a set of rules, such as currency, gift card value, categories and redemption type. Reachdesk then automatically makes every eligible gift card available to recipients.

As new gift card brands are added to the platform, they'll automatically become available in your campaign if they match your configured rules—keeping your campaign up to date without any ongoing maintenance.

Why use All Brands?

All Brands is designed to simplify campaign creation while giving recipients the greatest possible choice.

One-click campaign creation

• Create gift card campaigns in seconds without browsing and selecting individual brands. Simply configure your campaign rules and Reachdesk does the rest.

Create global campaigns with minimal effort

• Because campaigns are driven by rules rather than a fixed list of brands, a single campaign can support recipients across multiple countries, regions and currencies. This makes All Brands ideal for global gifting programmes, especially when you don't know where recipients are located ahead of time.

Give recipients the best experience

• Recipients are presented with all eligible gift cards available in their country that match your campaign rules, allowing them to choose something they genuinely want rather than being limited to a predefined list of brands.

Keep your messaging consistent

• All Brands works particularly well with Main Offer campaigns. You can create a single campaign with one central message while allowing each recipient to choose the gift card that's most meaningful to them. This creates a more personalised experience without needing to build and maintain multiple regional or brand-specific campaigns.

Creating a new campaign

When creating a new gift card campaign, you'll begin in the eGift Catalog.

From here, you can build your campaign in one of two ways.

Option 1: All Brands

Select the All Brands card to create a campaign using dynamic rules instead of manually selecting gift card brands.

You'll be taken directly to the campaign settings where you can configure the rules that determine which gift cards are available to recipients.

This is the recommended option for most campaigns and is ideal when you want to provide recipients with the widest possible choice while minimising ongoing maintenance.

Option 2: Custom Selection

Alternatively, you can build your campaign by manually selecting the gift card brands you want to include.

Browse or search the eGift Catalog and select brands individually or in bulk before continuing to your campaign settings.

This is the traditional way of creating gift card campaigns and gives you complete control over exactly which brands are available to recipients.

Configuring All Brands

When All Brands is enabled, you'll configure a set of rules that determine which gift cards are included in the campaign.

Required filters

The following fields are required:

• Currency
• Minimum gift card value
• Maximum gift card value

Only gift cards that match the selected currency and fall within the specified value range will be included.

Optional filters

You can further tailor your campaign using:

• Categories to include
• Categories to exclude
• Specific brands to exclude
• Redemption type

These filters allow you to refine the available gift cards while still benefiting from automatic updates whenever new eligible brands are added.

How All Brands works

Unlike manually selected campaigns, All Brands is dynamic.

Whenever a recipient opens their gift, Reachdesk evaluates your campaign rules and presents every eligible gift card that matches your configuration.

If new gift card brands are added to Reachdesk in the future and satisfy your campaign rules, they'll automatically become available to recipients without any changes to your campaign.

Main Offer and recipient experience

All Brands uses the Most Popular ranking to automatically select your campaign's Main Offer. This is based on the most frequently claimed eligible gift card that matches your campaign rules, so you don't need to choose one manually.

If a recipient is in a different country where the Main Offer isn't available, Reachdesk automatically replaces it with the Most Popular eligible gift card for that recipient's country.

This keeps your campaign messaging consistent while ensuring every recipient sees a relevant, locally available gift card as their featured offer.

Using Custom Selection

With Custom Selection, you manually choose the gift card brands that recipients can redeem.

You can:

• Select brands individually.
• Select every brand displayed on the current page.
• Select all brands matching your current search or filters.

To make the selection options clearer alongside the introduction of All Brands, the previous Select all option has been renamed to Select page. This selects only the gift cards currently displayed on the page.

If you want to select every gift card matching your search or filters, choose All filtered results from the bulk selection options.

Custom Selection is best suited when you want to:

• Offer a carefully curated list of brands.
• Include only approved or partner retailers.
• Create campaigns that remain fixed over time.

Unlike All Brands, Custom Selection campaigns are static. Only the brands selected when the campaign is saved will be available to recipients, even if new eligible gift card brands are added later.

Updating an existing campaign

Existing gift card campaigns can be updated to use All Brands.

1. Open the campaign you want to update.
2. Navigate to the Campaign Settings page.
3. Select All Brands.
4. Configure your campaign rules.
5. Save your changes.

Once saved, your campaign will automatically use those rules to determine which gift cards are available. Any future gift card brands that match your criteria will automatically become available without requiring further updates.

All Brands vs Custom Selection

Campaign validation

Before an All Brands campaign can be saved, Reachdesk validates your configuration.

You'll need to update your settings if:

• The minimum value is greater than the maximum value.
• Your selected filters don't match any eligible gift card brands.

The campaign can't be saved until these validation errors have been resolved.

Identifying All Brands campaigns

Campaigns using All Brands display an All Brands badge on the campaign card and throughout the send flow, making them easy to identify.

Frequently Asked Questions

Can I manually add brands to an All Brands campaign?

• No. All Brands campaigns are driven entirely by the rules you configure. If you need complete control over which gift card brands are available, use Custom Selection instead.

Will newly added gift card brands appear automatically?

• Yes. Any gift card brand added to Reachdesk that matches your campaign rules will automatically become available to recipients.

Can I exclude specific brands?

• Yes. You can exclude individual brands while still allowing every other eligible gift card that matches your configured rules.

Can I switch an existing campaign to All Brands?

• Yes. Open the campaign, navigate to Campaign Settings, select All Brands, configure your rules and save your changes.

Why can't I save my campaign?

• This usually means one of the following:
  • Your minimum value is greater than your maximum value.
  • Your selected filters don't match any available gift card brands.
• Update your configuration until at least one eligible gift card is available before saving.

Which option should I choose?

• Choose All Brands if you want the quickest setup, minimal maintenance and the broadest choice for recipients.
• Choose Custom Selection if you need complete control over exactly which gift card brands are available in your campaign.