If you can't always pre-empt the type of Marketplace gift that your users/senders may want to send, you can put the power of gifting into their hands. 

Summary: How does it work?

Video Overview

For new Marketplace campaigns

When you create a new Marketplace campaign, you'll see the option to 'Empower the Sender'. Selecting this option will allow you to define a budget to which your senders have to stick to when selecting and sending a Marketplace gift. This means, when selecting this campaign, the sender will be able to pick any gift for their recipient, within the budget defined by you.

For existing Marketplace campaigns

You'll see a new toggle with your Marketplace campaigns which says 'Allow sender to choose another gift within the selected budget'. You'll be able to toggle this on and define a budget which your sender can stick to. This means they'll be able to pick your suggested gift, OR choose their own when using this campaign. 

The Detail: setting up a new campaign to empower your senders

Step 1

Select 'Empower the Sender'

You'll see an extra note which tells you exactly what empowering the sender means:

Step 2

Name your campaign and define the budget you'd like your senders to stick to:

Note that if you define the budget in your chosen currency, this can still be used by those senders using other currencies. It'll simply be converted into their preferred currency.

Example: Budget defined as 0 - 45 in GBP. We'll convert this to 0 - 57 in USD.

Bonus: You can use one campaign globally!

Step 3

Continue completing your campaign details as you see fit. 

What the senders see

When a sender has picked the recipient they'd like to gift, they will see the campaigns that they have access to. They will see 'Marketplace Choice' and generic Marketplace image on a campaign where they have the flexibility over the gift to choose: 

Once they pick this option, it will take them to the Marketplace to pick their gift. We will only show gifts that fall within the budget you specified in your campaign:

The sender can pick their gift, customise it and then send. 

The Detail: editing an existing campaign to empower your senders

If you'd like to edit an existing campaign to also empower your sender, you can follow the steps below.

Step 1

Find your existing campaign and click on it. 

Step 2

You'll see a toggle which says 'Allow sender to choose another gift within the selected budget'. Toggle that on and define the budget you'd like them to stick to:

Note that if you define the budget in your chosen currency, this can still be used by those senders using other currencies. It'll simply be converted into their preferred currency.

Example: Budget defined as 0 - 45 in GBP. We'll convert this to 0 - 57 in USD.

Step 3

Continue completing your campaign details as you see fit. Remember to assign the campaign to your respective teams.

What the senders see

When a sender has picked the recipient they'd like to gift, they will see the campaigns that they have access to. They will see 'Marketplace | Marketplace Choice' and 2 images split down the middle, on a campaign where they have the option to pick your suggestion, or choose their own gift:

The sender can pick your suggested gift, or choose their own:  

If they pick 'Choose from the marketplace, it will take them to the Marketplace to pick their gift. We will only show gifts that fall within the budget you specified in your campaign:

The sender can pick their gift, customise it and then send. 

Notes on empowering your senders

• If a sender chooses to pick their own gift, other than the budget defined by you, they will have complete control over what to send, and how to customise that gift.
• You can create one 'empower the sender' for use globally, therefore lessening the amount of campaigns you need to create.