Intro:
In this document you will find everything you need to know about how to set up and send eGift campaigns! The flow has been designed to make the entire end to end experience easier, from the way you browse and build campaigns, through how you spend and send across different countries, to the way the recipient views the options you are gifting them!
International campaigns: no matter what currency the gift card brand is in, or the payment currency you want to use. No longer do you need to figure out the value of a gift card in a foreign currency, simply select the currency and the range you want to build your campaign in and we handle the rest! You can set the campaign up in any currency you like and based the value you want from that, then within the send flow you select the payment wallet you want the funds deducted from. We convert everything within the catalog to fit within the range you want to spend. Your recipients will still receive their gift cards in their local currency related to the brand, but you can send in the currency which makes the most sense to you!
Campaign creation: when first entering the gift card catalog you will be prompted with a modal to select the currency and min to max range you would like to set your campaign up in. This allows us to display results that are definitely going to be available for your send! Don't worry, you can change you mind at any point by simply adjusting the range within our price filter.
Once set, you are taken straight into our Catalog View of all our available gift cards. Here, you can browse with ease; with categorization, filters and a search bar, you are able to navigate through our catalog and refine the results to get exactly what you need.
Simply by clicking on any brand with produce a modal to provide full details of the brand, including; description, amounts it can be sent it, countries it will work in and the redemption type. The price range and currency you enter on the first step will automatically be applied to the catalog to ensure everything you add to your campaign is available within your budget.
NB : In case of landing pages the e-gift will be loaded with the min value by default. So to add a fixed amount min/max value should be identical.
Build as you Browse experience allows you to search through the catalog, and as you see brands you like, you can easily add them to your campaign. Either by selecting the checkbox in the top left of the card, or via the select button within the modal. We also have a Show Selected button at the bottom of your screen, which will filter the results to show you what you have added to your campaign so far!
Select All: Quickly build campaigns with the Select All feature, letting you filter to your needs and simply hitting select all will add all brands from the page you are on to your campaign. This feature comes with an Unselect all option, this works on a page by page basis in the build view and will only unselect brands from the page you are on when all are selected. When in the 'show selected' view it will remove all brands added so far. (You can add up to ~900 brands to a single campaign, once hit, select all will not be available)
Filter's section: In the top right of the catalog you will find a filter icon, this pop out tray allows you to filter your results based on the countries you are targeting, adjust the price range and filter by redemption type. For the country filter, it refines your results to include ANY brands available for the countries selected, meaning, it will not show cards that can only go to the countries selected, rather, it will show any cards that can go the countries added. So, if you add 3 countries, it will show all available brands across those countries. This helps you to quickly build campaigns covering the regions you need, combined with the select all feature below.
Campaign settings: Once you have added your chosen brands and proceed to the next step you will land on the settings page. In here you will name your campaign, assign team access, turn on/off the Main Offer feature and select the main brand, adjust currency and price range (note: changing the price range may render some brands unavailable), view and remove brands (you can also easily navigate to the catalog view from here), set your email template, and turn on/off admin approval.
Main eGift card option: Toggling on this feature provides a focal point for your campaign around 1 gift card brand. You can tie this into your messaging, whilst still providing plenty of options for your recipients to choose from. You can also set this so you senders can choose a different main option in the send flow, providing flexibility for personalized sending! This feature also includes an improved pricing experience in the send flow, due to the many price points different gift cards can come with, it can be hard to pick an amount the recipient can definitely claim, with the main option, you can only send an amount which is definitely available for the recipient for the main option brand. Along with this, it provides live currency conversions, so if the selected brand is in a currency you are not familiar with, you will see the amount the recipient will get and the converted cost in your currency! Find out more here!
The Redemption Page for your recipients has had a major face lift. It now offers a true browsing experience, providing full details of each brand on offer. Not only that, with the new ability for international campaigns, if you got the country wrong you no longer have to worry! As long as you have added gift cards from their country, they can simply change the country filter to the one most suited to them, which will display results available in that country, making sure there is an option for everyone. With the updates to this page it means you can add many more options to your campaigns, increasing the likelihood that there is something for your recipient to claim! Whats more, is this will also come in a Mobile friendly format!
Custom Branded Redemption Page: Your logo and color scheme will be on display on the Redemption Pages! Your logo and color scheme will replace the Reachdesk logo and CTA buttons shown above. This will be populated from the Branding Section under your Organization settings. This is the same method that is used to custom brand email templates and the address confirmation landing pages.
Additional Demo Links:
eGift Campaign Creation
Comments
0 comments
Please sign in to leave a comment.