When enabled on the campaign, the recipient's choice feature offer recipients a choice to select a different gift of the same or lower value from our Marketplace as an alternative to the Marketplace gift they were originally offered:

• In case they prefer a different gift! 
• In case the gift goes out of stock

Overview of Gift Campaign Configurations

When setting up a gift campaign in Reachdesk, you can choose between two main approaches:

1. Unified Gift Experience: Recipients receive a single, pre-determined gift without needing to make a selection.
2. Recipient Choice: Recipients can choose their preferred gift from a selection of options.

• Set up your marketplace campaign with recipient's choice
• Send a marketplace campaign with recipient's choice
• Recipient's claiming experience 
• Recipient's claiming experience if the gift offered is out of stock
• Recipient's claiming experience if only charity donation is enabled

Campaign settings

In Marketplace campaigns, go to Claim Options > “Allow recipient choice” and enable it as needed 

For a unified gift experience, ensure that individual SKUs are added directly to the Gift Details section of your campaign. Avoid using the Grouped Items feature, as it introduces a choice step on the Landing Page.

Note: When Recipient Choice is enabled, the address confirmation option will be enabled by default, this is to ensure the recipient will receive the address confirmation email, and have the option to choose another gift while confirming their address. 

TIP: Adjust your email content Clearly communicate whether the campaign offers a unified or choice-based gift experience to ensure recipients understand their options.

When recipient choice is active, your recipient will be able to claim your main gift or select one from the marketplace, please make sure to adjust the email content so that recipients can have a great gifting experience. 

Sending a gift

Ok, now that the recipient's choice campaign has been set up, it’s time to send out some gifts :) After adding the recipient details, in the next step you will need to select the right campaign. It's very easy to identify the recipient's choice campaign because it will have a "choice" badge (such as the second option below).

Please choose the one you have just created and you are ready to go.

What will the recipient experience look like?

The recipient will receive an email or link depending on the option you selected to confirm the recipient address and the landing page will show your main gift and the possibility to choose something else from the Reachdesk Marketplace.

They can choose from gifts:

• of the same or lower value than the offered gift - The recipient will not see the gift price!
• gifts that are not branded
• gifts that have different customization options

Recipients can use the filters or the search box to find the perfect gift! 

• the recipient can update the country filter to see more gifts!

What if the gift is out of stock?

No problem, we've got you covered.

If the gift is out of stock BEFORE the recipient claims the gift:

In case the gift offered goes out of stock before the recipient made their choice, if the campaign linked to the send has the Recipient Choice's active, we will then advise to pick another gift from the marketplace.

If the gift is out of stock AFTER the recipient claims the gift:

If the gift becomes out of stock after the recipient has already made their choice, Reachdesk will contact the recipient to make an alternative choice. This is only valid when the campaign linked to the send has the Recipient's Choice feature active.

What if only charity donation is enabled, and not recipient's choice?

In the Claim Settings of your campaign, you can choose to only enable the recipient to have an option to donate the gift value to charity.

The recipient will see a preview of the gift you are offering, and they will have an option to donate the gift value to a variety of charities that we support.

You can watch the video below to see the full experience:

If you have any questions please contact us at support@reachdesk.com