Use Bombora data to power Reachdesk ABM and personalization campaigns

Overview

Bombora integrates with popular CRMs and MAPs such as Salesforce, Marketo, and HubSpot. When Bombora is connected to one of these platforms, it pushes company surge data directly to your existing company and lead records.

You can then use that Bombora data within your CRM or MAP to trigger a Reachdesk Automated Campaign.

Prerequisites

Before you begin, ensure you have the following:

• An active Bombora subscription integrated with your CRM or MAP

• A connected Reachdesk integration (Salesforce, HubSpot, or Marketo) with Contact Sync authorized

• Mapped CRM fields for the specific Bombora data points you wish to use as triggers or tokens

What Bombora data can help you identify

After the integration is set up, you’ll have access to account-level data points that show intent activity across your target accounts and prospects. These data points can include:

• Topics that target accounts or prospects are consuming

• Topics that are spiking

• The number of surging topics within an account

• Average composite scores

This information helps you prioritize accounts and create more targeted Reachdesk campaigns.

How to use Bombora data with Reachdesk

Build more targeted campaigns

Use Bombora intent data to decide which accounts or prospects should receive a Reachdesk campaign. For example, you can use Bombora data to:

• Prioritize accounts showing strong intent activity

• Align outreach to topics an account is actively researching

• Personalize messaging around relevant pain points

• Use CRM field tokens to tailor content within your campaign messaging

Create Automated Campaigns

Because Bombora data updates regularly as new interactions happen, it is ideal for supporting ongoing Automated Campaigns. You can create triggered workflows in your CRM that send a specific Reachdesk campaign automatically when your defined criteria (such as a specific surge score) are met.

Choose your platform

To continue, use the guide for your integrated platform:

• Using Bombora Company Surge® data in Salesforce to send Reachdesk Gifting Campaigns🎯

• Using Bombora Company Surge® data in Marketo to send Reachdesk Gifting Campaigns 🎯

• Using Bombora Company Surge® data in HubSpot to send Reachdesk Gifting Campaigns 🎯

Frequently Asked Questions

What happens after Bombora is integrated with my CRM or MAP? 

Bombora pushes company surge data to existing company and lead records. That data can then be used in your CRM automations to trigger a Reachdesk send.

What can I use Bombora data for in Reachdesk? 

You can use Bombora data to prioritize accounts, personalize messaging, and trigger Reachdesk campaigns based on intent signals.

Can I run automated campaigns in Reachdesk using Bombora data? 

Yes. Bombora data updates regularly, which makes it suitable for Automated Campaigns based on the specific criteria you define in your CRM or MAP.