Reachdesk Reminder Emails

Research shows that redemption of gifts has a major impact on your win rate, with opportunities where a gift has been redeemed 1.44x more likely to end up Closed Won.

To make sure your redemption rate is as high as possible, Reachdesk now automatically sends two follow-up emails to recipients who have not redeemed a gift

What does this new feature do?

The copy of the reminder email is the same as the original e-gift card claim email/address confirmation email. If a recipient has not confirmed their address/claimed their e-gifts - these claim or address confirmation emails will be sent twice more . 

What do the reminder email look like? 

The only thing that will be different in the reminder emails that follow the original email is the subject line: 

• 1st Reminder Email - Reminder! - {{Subject line}}
• 2nd Reminder email - Reminder - expires in x days! - {{Subject line }}

Nota bene

Customers aren’t able to modify the copy of the reminder email or customise the scheduling of the days they want the reminder emails to be sent at this point. The Reachdesk Sends Team may evolve to allow this in future quarters.

When and how will it be tested? 

Email Timing -   Let’s A/B Test

In February and March 2022 - Reachdesk will be running an A/B test for all customers to determine the best days to send reminder emails in order to maximise gift redemption rates. Once DataScience has statistical significance from the A/B test we will move the logic over to the sending rules that improve gift redemption rate the most for customers.

If a recipient hasn't claimed a gift: 

• 50% of recipients will receive a email on Day 2 and Day 5
• 50% of recipients will receive an email on Day 2 and Expiry Date - 2 Days

To avoid recipient email overload, logic is in place to ensure that there is:

• Always two days between any reminder emails, 
• Only a  maximum of two reminder emails will be sent to the recipient and reminder emails will never be sent if there is less than 24 hours to expiry

Opt out

If you don’t want reminder emails turned on for your organization, please contact your CSM or drop an email to support@reachdesk.com and we can switch these off.