To make sure your redemption rate is as high as possible, Reachdesk can automatically send two follow-up emails to recipients who have not redeemed a gift.

What are the benefits of sending reminders to gift recipients?

Research shows that redemption of gifts has a major impact on your win rate, with opportunities where a gift has been redeemed 1.44x more likely to end up Closed Won. Our testing has shown that on average there is a 15% uplift in redemption rate when reminder emails are turned on.

What type of gift sends can have reminder emails?

• If the bundle or marketplace campaign is sent with an address confirmation email OR
• If the eGift campaign is sent via an email

Note: If the gift was sent without address confirmation, or if it was shared using a link, we will not send reminder emails.

When are reminder emails sent?

If a recipient has not confirmed their address or claimed their e-gift, the same email will be sent twice more. Recipients will receive a reminder email on Day 2 and Day 5 until the eGift is claimed or the address is confirmed.

To avoid recipient email overload, we have the following in place to ensure there is:

• Always two days between any reminder emails, 
• Only a  maximum of two reminder emails will be sent to the recipient and reminder emails will never be sent if there is less than 24 hours to expiry

What does the reminder email look like? 

The copy of the reminder email is the same as the original e-gift card email and address confirmation email. The only thing that will be different in the reminder emails that follow the original email is the subject line: 

• 1st Reminder Email - Reminder! - {{Subject line}}
• 2nd Reminder email - Reminder - expires in x days! - {{Subject line }}

Note: Currently, we do not support modifying the copy of the reminder email or customising the scheduling of the days the reminder emails are sent. 

How can I control which campaigns will have reminder emails?

You can now control reminder emails per campaign. If you do not have this setting enabled, please contact your CSM or drop an email to support@reachdesk.com. 

For bundles and marketplace campaigns:

1. Scroll down to "Claim Settings" and go to the "Reminder emails" section

2. Turn on "Remind recipients to claim gift" to send reminder emails on the 2nd and 5th business day after the gift email is sent

For eGift campaigns:

1. Scroll down to "Claim Settings" and go to the "Reminder emails" section

2. Turn on "Remind recipients to claim gift" to send reminder emails on the 2nd and 5th business day after the gift email is sent

What happens if the gift email was already sent, and I update the email template on the campaign? Will this change the reminder emails for the gift that was already sent?

• FOR PREVIOUS SENDS: If the gift email was already sent, and the email template of the eGift or the address confirmation email template is modified on the campaign, don't worry - this won't change the reminder emails that we will send for the gift was that already sent! Those will remain the same as when the original email was sent. 
• FOR NEW SENDS: The reminder emails for gifts sent AFTER the campaign is updated will have the new changes applied to the email template of the campaign.