Why Reachdesk validates addresses
Reachdesk validates recipient addresses before fulfillment to reduce delivery issues. Address validation helps Reachdesk:
Reduce the risk of delayed deliveries and returned shipments.
Reduce manual address corrections by vendors and warehouse teams.
Improve successful delivery rates.
Note: Reachdesk does not support delivery to PO Boxes for physical gift sends. If a PO Box is detected, the address will be flagged for review or blocked.
How address validation works
Reachdesk handles unverified addresses differently depending on how the gift send was created.
| Send scenario | What happens if the address is unverified |
| Sends without address confirmation from the Send Gift flow | Reachdesk shows address suggestions before the gift send is submitted |
| Sends for Stock Shipment orders (e.g. events and large shipments) | Reachdesk shows address suggestions before the shipment is submitted |
| Sends without address confirmation from automated campaigns, landing pages, Zapier, the public API, and bulk CSV uploads | Reachdesk updates the send to Pending. An Admin or Campaign Manager must review the address before the send can be approved or rejected |
| Sends with an address confirmation page | Reachdesk shows an address suggestion modal when the recipient tries to confirm an unverified address |
Address suggestions during send creation
When Reachdesk detects an unverified address during send creation, Reachdesk may show one of three address validation outcomes.
Address suggestion found
Reachdesk shows an address suggestion when we find a better format for the recipient address. The sender can review the suggested address before continuing with the gift send.
Address is missing details
Reachdesk shows a missing details message when we can verify part of the recipient address, but need more information to deliver the gift successfully. The sender must review the address and add the missing address information before continuing.
Address needs review
Reachdesk shows an address needs review message when we cannot verify the recipient address. The sender must review the address before continuing with the gift send.
Pending sends with unverified addresses
If a gift send is created without address confirmation through automated campaigns, landing pages, Zapier, the public API, or a bulk CSV upload, Reachdesk updates the send status to Pending when the recipient address is unverified.
Address Confirmation ON Behavior
Note that if Send gift with address confirmation is ON, Reachdesk does not move the send to Pending for address validation. Instead, the validation happens on the recipient's side via the address confirmation modal.
Daily Summary Notifications
To ensure these don't get missed, Reachdesk sends a daily summary email at 9 AM UTC to the Admin or Campaign Manager who created the campaign, listing any pending sends that require address approval.
An admin or campaign manager must review the pending send and the available address suggestions before approving or rejecting the send.
How to view pending sends with unverified addresses
To find pending sends that have unverified addresses:
Go to the Sends page.
Enable the Only show sends with unverified address filter.
Review the filtered list of sends.
How to approve or reject pending sends in bulk
To approve or reject multiple pending sends, use the Bulk approve or reject pending sends feature.
When using the bulk approval CSV flow:
To accept a Reachdesk-suggested address, set the Address suggestion column to Accept.
To use the original address provided (ignoring the suggestion), leave the column blank or set it to Ignore.
If you choose to Reject the send entirely, the send will be cancelled and funds returned to your wallet.
Read more about this in our Bulk Approve or Reject Pending Sends article.
Address confirmation page experience
If a gift send uses address confirmation, the recipient enters or confirms the delivery address on the address confirmation page. When the recipient tries to confirm an unverified address, Reachdesk shows an address suggestion modal on the address confirmation page. The recipient can review the address suggestion before completing address confirmation.
Frequently Asked Questions
Why is my send "Pending" if the address is verified?
If a send is in a Pending status but does not appear under the Only show sends with unverified address filter, it is likely held for one of the following reasons:
Manual Approval Required: The campaign has "Require approval" enabled in the Send Options. The send (and the address confirmation email) will not release until an Admin or Campaign Manager manually approves it in the Sends tab.
Insufficient Funds/Stock: If the wallet is empty or the item is out of stock, the send will remain Pending regardless of address status.
If my send is Pending due to an unverified address, can I just fix the address in my CRM (like HubSpot) to unblock it?
No. Reachdesk pulls contact data from your CRM in real time only at the exact moment the send is created. Updating the address in your CRM after the send has triggered will not retroactively update the Pending send in Reachdesk. To fix the issue, you must either manually edit the address on the Pending send via the Review button, or reject the send and re-trigger a new one from your CRM.
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