Redemption Types for Reachdesk eGift Cards

Reachdesk offers two redemption types for eGift Cards: Instant and Non-Instant.

For senders, the sending process is the same for both types. The only difference is when the gift card code is delivered to the recipient.

Providing both options allows Reachdesk to support more brands and currencies globally.

Below is an overview of how each redemption type works.

Instant eGift Cards

Instant eGift Cards are the standard option and represent the majority of available brands.

With Instant eGift Cards, the gift card code is displayed immediately after the recipient claims the reward.

Recipient experience

1. The recipient receives an email notification informing them they have been sent a gift card.

2. The email includes a CTA (Call to Action) that directs them to the redemption page.

3. On the redemption page, the recipient can:

   • Browse the available gift cards

   • Select one and claim it

4. After claiming the gift card:

   • The recipient will either see the code displayed on the screen, or

   • Be redirected to a page containing the code details

The gift card code is immediately available and ready to use.

Stock exceptions

In rare cases, some Instant eGift Cards may temporarily go out of stock. When this happens, the gift card will instead be delivered using the Non-Instant redemption process.

Non-Instant eGift Cards

For Reachdesk users, Non-Instant eGift Cards follow the same sending flow as Instant cards—from campaign setup through to completing the send.

The main difference is when the recipient receives their code.

Non-Instant gift cards represent a smaller portion of the catalog, but they expand global coverage to 20+ additional currencies.

Recipient experience

1. The recipient receives the standard gift card notification email.

2. From the redemption page, they select the gift card they want to claim.

Instant and Non-Instant gift cards can be included in the same campaign.

3. If the recipient selects a Non-Instant gift card, the code will not appear immediately.

4. Instead, the recipient will see a message informing them that the code will be delivered via email in the coming days.

Code delivery

Once the code becomes available:

1. An automated email is sent to the recipient.

2. This email uses the same branding and styling as the original gift email.

3. The email includes a link to complete redemption.

Recipients can use either:

• The link in the new email, or

• The original redemption link.

Final step

When the recipient opens the redemption link, the gift card code will be displayed and is ready to use.

Troubleshooting recipient experience

I claimed my gift but haven't received the code email

Depending on the brand selected, your gift card details are either shown on screen right after you claim, or delivered to you by email. 

If the redemption page told you the code would arrive by email and it hasn't:

1. Check spam and junk folders
2. Contact the person who sent you the gift. They can raise it with Reachdesk Support, who can check the delivery status of your code and take it from there.

Note: This is different from the verification email used with multi-use gift links. If you were asked to type in your email address before seeing the gift card options, see FAQs: Generate a dynamic link for multiple use on automated campaigns.