When enabled on the campaign, the recipient's choice feature offer recipients a choice to select a different gift of the same or lower value from our Marketplace as an alternative to the Marketplace gift they were originally offered:

• In case they prefer a different gift! 
• In case the gift goes out of stock

Overview of Gift Campaign Configurations

When setting up a gift campaign in Reachdesk, you can choose between two main approaches:

1. Unified Gift Experience: Recipients receive a single, pre-determined gift without needing to make a selection.
2. Recipient Choice: The recipient can choose an alternative gift from the entire Reachdesk Marketplace (restricted to equal or lower value).

• Set up your marketplace campaign with recipient's choice
• Send a marketplace campaign with recipient's choice
• Recipient's claiming experience

Campaign settings

In Marketplace campaigns, go to Claim Options > “Allow recipient choice” and enable it as needed 

For a unified gift experience, ensure that individual SKUs are added directly to the Gift Details section of your campaign. Avoid using the Grouped Items feature, as it introduces a choice step on the Landing Page.

Note: When Recipient Choice is enabled, the address confirmation option will be enabled by default, this is to ensure the recipient will receive the address confirmation email, and have the option to choose another gift while confirming their address. 

TIP: Adjust your email content Clearly communicate whether the campaign offers a unified or choice-based gift experience to ensure recipients understand their options.

When recipient choice is active, your recipient will be able to claim your main gift or select one from the marketplace, please make sure to adjust the email content so that recipients can have a great gifting experience. 

Sending a gift

Ok, now that the recipient's choice campaign has been set up, it’s time to send out some gifts :) After adding the recipient details, in the next step you will need to select the right campaign. It's very easy to identify the recipient's choice campaign because it will have a "choice" badge (such as the second option below).

Please choose the one you have just created and you are ready to go.

What will the recipient experience look like?

Please read this article: Recipient Experience Claiming Marketplace Gifts with Recipient’s Choice

What if the gift is out of stock?

No problem, we've got you covered.

If the gift is out of stock BEFORE the recipient claims the gift:

In case the gift offered goes out of stock before the recipient made their choice, if the campaign linked to the send has the Recipient Choice's active, we will then advise to pick another gift from the marketplace.

If the gift is out of stock AFTER the recipient claims the gift:

If the gift becomes out of stock after the recipient has already made their choice, Reachdesk will contact the recipient to make an alternative choice. This is only valid when the campaign linked to the send has the Recipient's Choice feature active.

If you have any questions please contact us at support@reachdesk.com